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Senior UX consultancy

End-to-end user research, interaction design, and strategic roadmapping for mission-critical software.

Enterprise design systems and technical governance

Refactor existing UI components, establish strict design tokens and build central documentation.

Core Outcome:

Accelerates development cycles and ensures visual and structural consistency across all digital products.

UX architecture for complex enterprise systems

Consolidate disparate microsites, map complex decision trees and test logic with high-fidelity prototypes.

Core Outcome:

Transforms confusing digital estates into coherent platforms that reduce user friction and operational overhead.

Service design and workflow optimisation

Audit existing service blueprints, identify structural drop-offs and redesign core task flows in plain English.

Core Outcome:

Removes barriers for users and cuts the operational costs associated with manual customer support.

James is a super talented experience designer with keen usability instincts and deep consumer-behavior know-how. I was fortunate to have collaborated with him on a multi-month mobile app development project, where James delivered top-notch wireframes and visual designs. Wherever possible, James went the extra mile...and the client could not have been happier with the end result. It was such a pleasure working with James, who stuck to deadlines, communicated with crystal clarity, and brought his good-natured humor to the daily/weekly interactions. Highly recommend James and the supportive team at MadPow.